ZENOVATION
The first creative marketing
agency focusing on
World-China business
offering total solution.
Why us︎
The Western view of China is outdated and irrelevant to most Chinese consumers. In the midst of one of the largest cultural shiftsin modern history, millions of young Chinese are rebelling against the standards of previous generations and creating new subcultures, challenging old social norm around beauty, gender and expression and creating new ones. This new China is diverse, dynamic and culturally tribal.
YOUTH FIRST
We believe in building connections with Gen Z and millennials since these are the generations with the most cultural and economic capital and the power to create the “New China”.
DIVERSE
China is not a monolith and neither is our team. We are a mixture of Chinese native, Chinese international and other international backgrounds working together to create both a local and global view of the Chinese market.
TRANSALTE FEELINGS,
NOT WORDS
The art of cultural translation is in the details. We believe that successful brands in any market make you feel something special. They transmit a concept or an emotion – often lost in translation. We use a combination of cultural knowledge, consumer psychology and local focus groups to ensure a brand retains its emotional resonance.
QUANTITY AND QUALITY
The Chinese market is very big and very fast-moving. We believe in creative dialogues shared by many voices across multiple channels to ensure we reach our market.